I suppose there is something I should share. Guys, I don’t wear eyeshadow primer. I kinda thought it would be cheating to use when I was testing new eyeshadow formulas and so I never got into the routine, but really what it means is that even if my eyeshadow looks okay, it could look a lot better (and last a lot longer). I discovered just how true this was when I tried out the Urban Decay Eyeshadow Primer Potion*, which was been re-released for summer in new packaging (and they even added a new shade!)
There are three familiar shades of the Urban Decay Eyeshadow Primer Potion, and one new one. First there’s the Original, which is a nude that dries down invisibly. Then there’s Eden (which I don’t have), a nude matte that is full coverage to hide redness. Finally, there’s an Anti-Aging variation that’s nude with colour-correcting and optical blurring properties. The new shade is a reworked Sin, which is now a more sheer champagne shimmer going by the name Minor Sin.
Just like the old packaging, the Urban Decay Eyeshadow Primer Potion comes in a squeezable tube, but now there’s the added option to use a flocked wand applicator as well. The old look is definitely the inspiration for the new packaging, but it’s even more stunning with an ombre design and gem-like cap. As I said, I wasn’t using primer before I tried the Urban Decay Eyeshadow Primer Potion, so I can’t compare to the original, all I can tell you is how awesome it is now!
Urban Decay Eyeshadow Primer Potion in Original dries down to a sheer finish, so it is definitely the most versatile shade. Even though it’s invisible on the skin, I still find that shadows appear bright and more pigmented when applied over it. Of course, the real test is how they perform–and I was shocked. I was kinda like, eh, primer, what can it do? I was so wrong! My eye makeup usually is faded and a bit creased when I get home from work, these days, it’s flawless.
Urban Decay Eyeshadow Primer Potion in Anti-Aging offers optical blurring pigments your eyelids look their best, and also has anti-aging ingredients. I can’t say that I used this shade extensively enough, or have enough eyelid age damage, to really notice a claim in those regards, but it is pretty indistinguishable from the original when I apply shadow over it. However, if you do notice aging on your eyelids, might as well grab this primer instead!
The final shade I tried out was the Urban Decay Eyeshadow Primer Potion in Minor Sin. This shimmery champagne shade does dry to a subtle finish, which is great to use under shimmery shadows to help amp them up further (or if you just like that something extra special). Plus, if you want something pretty and subtle, this shade could even work on its own!
I like to apply the Urban Decay Eyeshadow Primer Potion with the applicator, and then blend it in slightly with my fingertip, making sure to take it most of the way to my brow bone. It’s not intuitive for me because I feel like I should just prime my ‘lid’ but of course it works best if you go past the crease, which is where creasing tends to happen! The end result? Flawless, long-lasting shadow every time. I always thought my eyeshadow didn’t look that bad, but with an extra twenty seconds in my morning routine, it actually looks GOOD.
I honestly can’t believe it took me this long to become a primer convert, but the Urban Decay Eyeshadow Primer Potion has done the job. Do you wear eyeshadow primer?