If you’re like me, you’ve probably see the Joe Fresh Beauty line at the grocery store when you are desperately trying to avoid eye contact but sometimes a nail polish just falls into your cart. However, you can now shop the brand at Shoppers Drug Mart with a new range of products for the whole face. I have a selection of the Joe Fresh Beauty at Shoppers Drug Mart including Matte Liquid Eyeliner*, Precision Liquid Eyeliner*, Long Wear Spot Concealer*, Lip Creme*, Highlighter Powder*, Blush Stick* and Hydra Lash Nourishing Mascara* that I’ve been trying out for this post so I have swatches of everything and a makeup look using them at the end.
I don’t usually wear liner so I did not test out either of the Joe Fresh options on my eyes. However, I do know that a lot of people like a matte liner and the Joe Fresh Matte Liquid Eyeliner in Black definitely delivers on that. It has an inkwell applicator and the liner itself has a pretty liquidy formula that is intensely black, pigmented and of course matte.
As a liner novice I definitely find a pen style easier to use, and the Joe Fresh Precision Liquid Eyeliner in Black has a firm felt tip that allows for easy and precise application. The formula isn’t quite as black as the matte option but it’s really nice.
Unfortunately the product that just did not work for me was the Joe Fresh Long Wear Spot Concealer in Light. It has a baby powder scent, which is a bit heavy and strange, and the shade itself is too peachy for me. The real reason I don’t like it is the consistency, which is almost greasy and just doesn’t blend naturally into my skin. It just always looks like makeup.
The Joe Fresh Lip Creme in Fuchsia is described as a hybrid between a lip gloss and a lipstick and I think that’s very accurate. It’s an intensely pigmented medium fuchsia and it’s very glossy and comfortable to wear. It has a lightly fruity scent and does not dry down, so it can slip around a little and will definitely transfer.
I really love highlighters so I was excited to see that not only are there two shades available, but I was sent both the Joe Fresh Highlighter Powder in Champagne and Luster. These highlighters have a pretty geometric design and while Champagne is a pinkish pearl, Luster is a golden champagne. I know that’s confusing but I honestly think Luster is more champagne than Champagne.
There’s a very nice silky consistency to the Joe Fresh Highlighter Powders and they blend great while offering a really gorgeous glow. I don’t have a lot of experience with drugstore highlight powders but these are definitely my favourite so far.
I always talk about how much I love cream blushes and anything in a stick so I was especially excited to try out the Joe Fresh Blush Stick in Peach Dream. It has a fruity scent–I find it a bit strange that so many of these products are scented, so just keep that in mind if you are very sensitive to fragrance. This shimmery peachy pink blush also has a very creamy consistency that blends great and offers a really pretty glow even without a highlighter. If you don’t set it with powder, I didn’t find that the wear was super long, but I do love the way it looks.
A surprise favourite for me was definitely the Joe Fresh Hydra Lash Nourishing Mascara with Argan Oil in Black. I was a little confused about having oil in my mascara, but as soon as I opened the tube I changed my mind because I LOVE that brush! The short, plastic bristles are my favourite for really getting to the base of the last line.
The Joe Fresh Hydra Lash Nourishing Mascara with Argan Oil in Black does an awesome job separating and lengthening the lashes. While it’s not a super volumizing mascara it’s exactly the type of mascara I love to use on a daily basis. If it’s also nourishing my lashes, even better!
Of course, then I put all the new Joe Fresh Beauty at Shoppers Drug Mart together for one makeup look. With the exception of the liners, I am wearing all the other products including using the Joe Fresh Highlighter Powder in Luster on my cheeks, and Champagne on the inner corner of my eyes and Luster on the rest of the lid. I really love those long lashes and the peachy glow of my cheeks!
It’s really exciting that Joe Fresh Beauty is now available at Shoppers Drug Mart and these are just a few of the products that you can find there. My personal favourites were the Joe Fresh Hydra Lash Nourishing Mascara, Highlighter Powders and Blush Stick but I definitely have my eye on the Joe Fresh Illuminating Primer, a product I’ve never seen at the drugstore before!
Do you have any Joe Fresh Beauty favourites? Let me know if you’ll be picking up any of these!