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I’m Zoë, a grad student, unicorn lover, and makeup fan living in the gorgeous province of Nova Scotia, Canada, in a little town you’ve probably never heard of.  Writing Whimsy is my fun little space to share beauty products and lifestyle things that inspire me and make me happy.

I love taking photos and I’m always working to improve the photography on my blog. I love testing products and sharing makeup looks so the readers get a feel for how things apply. I have a fondness for cream blush, neutral lipsticks, and purple nail polish. In addition to makeup, I’m a bit of a tea addict. I also do the occasional book review and other lifestyle posts, including subscription boxes.

Some details:

I’m a Canadian beauty blogger who is happy to review and provide my honest opinion about your product! Receiving a product never guarantees that it will appear in a post. My current time frame is 2 to 6 weeks from when I receive a product, although let me know if you need a different time frame. My reviews aren’t pre-approved by the brand, but I’m happy to send you a link when they are posted. PR samples will not be returned unless agreed upon prior to sending, and in all cases the cost of shipping, customs and duties are the responsibility of the company. Any customs, duties, or additional fees occurred when receiving a sample must be reimbursed by the company.

For both photography and testing purposes, I do not review sample-sized products or lab samples unless they are only sold that way (such as product sets for travel). Please discuss with me prior to sending a sample size. For stats, visit my media kit. I’m also happy to do clearly-identified sponsored posts, so feel free to  send me an email to discuss.

Want to reach me? You can email me at

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