I don’t usually post press releases but when this one showed up in my inbox I was so excited I had to share it.
MAC already has their amazing Viva Glam campaign but now they’ve partnered up with Caitlyn Jenner who has bravely shared her transition with others. Like Viva Glam, 100% of the selling price of the MAC x Caitlyn Jenner Finally Free Lipstick will go towards a charitable initiative but in this case it is for the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities.
“I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”
– Caitlyn Jenner
The MAC x Caitlyn Jenner Finally Free Lipstick is limited edition, mid-tone rosy nude (cremesheen) which will retail for $17.00 US/$21.00 CAD. It will be available in North America on April 7th 2016, and internationally in April 2016. This lipstick is online-exclusive to maccosmetics.com. I know I’ll be placing an order so you can expect to see it shared here when it is available.
Will you be picking up this lipstick?